I caught this article over at Joystiq where EA management has reported that earnings are somewhat depressed due to development costs of SW:TOR. But they are hopeful to recover expenses when the title brings in over two million subscribers and will need at least one million to break even.
While it's not as lofty as the three million that Warhammer was expecting, that seems to be an awfully high expectation. But then again maybe they are just referring to the initial box sales rather than continued subscribers. There is a high interest and a lot of sci fi mmo refugees looking for a new home. And it's made by BioWare, which is enough reason for many. It looks great from what I've seen, but so great that it probably won't run well on my system, so I'm not getting my hopes up.
Still no word on the official pricing model aside from the statement that the plan will "be more of the traditional business model with maybe some twists as well."