SOE recently advertised they are seeking a Lead Game Designer for what they are referring to as a New Flagship Project. Their use of the term "flagship" has me curious what they might possibly have planned. I would consider their current flagship to be Everquest, versions 1 and 2. John Smedley did mention in a previous interview ... "when we say "the EverQuest franchise," we'll be visiting that world again, and we're definitely in development on some things."
So if it is another version of the world of Norrath, how would they do this differently? They will want it to be more profitable than the other two, so most definitely not as hardcore as EQ1. And I would also think it would be less graphic intensive than EQ2 to cover a wider audience. And based on SOE's current trends, it might not be a subscription model.
If not Everquest, then what else would they have up their sleeves to warrant being referred to as flagship? The other themes they have in the works are action spy, comic book hero , and DisneyWorld. Might they do something fresh and new or use a pre-existing ip? Fresh and new is always a risk. With all the current and upcoming offerings, it really will need to offer something unique. But pre-existing ip's sometimes put limitations on where the game can go due to lore or franchise restrictions. Inquiring minds want to know!