Servers in EQ2 came down this morning to patch in SOE's new Station Cash which they are offering in both EQ1 and EQ2. After you have added cash to your account with your credit card, you can then purchase items in game using the new Marketplace tab.
I took a look at the few items they have. It was certainly nothing game breaking and included some ugly appearance armor sets, experience potions and some pets.
Part of me isn't bothered since I could care less about any of these items. Maybe they are just breaking us in gently before adding the nice stuff. But considering how stingy they are with character slots, and many of us are already paying $30 for Station Access just for more alts, another part of me is annoyed. But I guess it was just a matter of time.